About RCR

RCR Museum


The RCR Racing Museum, located on the RCR campus, is a 47,000 square foot facility that encompasses the original No. 3 race shop built at the RCR campus in 1986 and the original RCR Museum built in 1991. A 3,500 square foot structure was constructed between the two buildings to tie it all together. Inside, there are 47 race vehicles (46 cars and one NASCAR Truck) and a tractor-trailer transporter rig. Of those 46 race cars, 22 are black No. 3 GM Goodwrench Chevrolet Monte Carlos or Luminas driven by Dale Earnhardt. There are also all six of the No. 3 special paint scheme cars that Earnhardt competed in The Winston with from 1995-2000, and a 1987 No. 3 Wrangler Chevrolet Monte Carlo.

There are 16 video screens in the facility, showcasing key victories in RCR history as well as informational pieces hosted by Richard Childress and members of RCR's managerial staff.

There are also numerous displays, memorabilia and photographs throughout the facility, including all six NASCAR Winston Cup championship banners and all six NASCAR Winston Cup championship owner's trophies.

The center section of the facility is dedicated to Childress' devotion to wildlife and outdoor conservation. The Rocky Mountain Elk Foundation, the North Carolina Wildlife Habitat Foundation, the National Wild Turkey Federation and Ducks Unlimited, all actively involved in the conservation of the nation's wildlife and natural resources, are showcased in this area along with many of the animal trophies Childress has taken over the years.

Danny "Chocolate" Myers, famed longtime gas man for the No. 3 team, is the curator of the museum.

Museum Tour Hours:

Monday through Friday

10:00 a.m. - 4:00 p.m.


10:00 a.m. - 2:00 p.m.

Sundays & Most Holidays



$12 for Adults

$8 for Seniors (Age 55 and older)

$5 for Students (Age 7 to 18)

Free for children 6 years and younger

Museum Gift Shop Hours:

Monday through Friday

10:00 a.m. - 5:00 p.m.


10:00 a.m. - 3:00 p.m.

Sundays & Most Holidays


For more information, call (800) 476-3389.

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