About RCR


Thank you for your interest in the licensing program at Richard Childress Racing. RCR has a storied history in the sport and currently holds 14 NASCAR championships and more than 200 NASCAR victories. We license and manage the trademark properties for three NASCAR Sprint Cup Series teams, and three NASCAR Nationwide Series teams. Those teams include some of the top drivers in the NASCAR industry including Austin Dillon, Ty Dillon, Paul Menard and Ryan Newman. In addition, RCR also provides rights to top brands like Caterpillar, Cheerios, Dow, Menards, Yuengling and many more. For a complete listing of properties and rights available, please contact RCR Licensing.

Based in Welcome, NC the licensing team at Richard Childress Racing will assist you with your licensing program from application to contract to production. The first step in the process is to submit a prospective licensee application. You can click here to download an application. Please complete the application in full, sign and return back to RCR along with your application fee and any additional documentation or samples.

Please note that submitting an application does not guarantee you a license with Richard Childress Racing.


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