The nationally syndicated show will give viewers a behind-the-scenes look at the preparation, logistics, drama and competition of America’s most popular motor sport. “NASCAR in Primetime” will take an inside look at Burton’s life in the fast lane by illustrating his passion and dedication for racing in addition to the importance of having support from his family.

“I’m excited that viewers can get a glimpse of what it takes to be competitive and successful in this sport,” said Burton. “This sport strives on dedication – not only from your team members, but from your family, as well. Hopefully, this series will show viewers how exciting this sport really is and make new fans out of them as well.”

The South Boston, Va., native is in his 15th year of NASCAR Cup Series competition, posting 19 victories to date, and currently sits fourth in the championship point standings. His most recent victory came when he took the checkered flag at Texas Motor Speedway in April, becoming the first repeat winner at that track. In addition to his driving duties, Burton is a long- time supporter and contributor to the Duke Children’s Hospital & Health Center in Durham, N.C.

Burton, along with wife Kim and the entire No. 31 AT&T Racing team, will be featured in episode three, scheduled to air August 29. Other drivers slated to be featured in the five-part series are Stanton Barrett, Jimmie Johnson, Mark Martin, Juan Pablo Montoya, Johnny Sauter, Tony Stewart and David Stremme.