Primary Sponsorship for Prilosec OTC on Two RCR Cars in 2009
WELCOME, N.C. (April 29, 2009) -- Prilosec OTC, the No. 1 doctor and pharmacist recommended over-the-counter acid reducer, will be the primary sponsor of two of Richard Childress Racing teams for three races during the 2009 NASCAR Sprint Cup Series season.
Prilosec OTC will be the primary sponsor of the No. 31 Prilosec OTC-Walmart Chevrolet driven by Jeff Burton at Richmond (Va.) International Raceway in May and Indianapolis Motor Speedway in July. Primary sponsorship will then be featured on the No. 33 Prilosec OTC-Walmart Chevrolet driven by Clint Bowyer at Auto Club Speedway in Fontana, Calif., in October. Prilosec OTC has been an associate sponsor of RCR’s No. 31 team since 2006.
“Over the last four seasons, we’ve engaged millions of race fans, educating them on how Prilosec OTC can treat their frequent heartburn and get them back to enjoying NASCAR to the fullest,” said Robert Cleveland, Prilosec OTC Brand Manager. “Our partnerships with RCR and NASCAR play an important role in showcasing Prilosec OTC’s product benefits and its ability to treat frequent heartburn all day and all night with one pill a day.”
Throughout the 2009 NASCAR Sprint Cup Series season, Prilosec OTC has been featured on the rear quarter panel of the No. 31 Caterpillar Chevy as well as the uniforms and firesuits of Burton and the entire No. 31 team. In addition to the RCR team partnership, Prilosec OTC will sponsor the “Prilosec OTC BBQ Shootout Series” throughout the 2009 NASCAR Sprint Cup Series race season. The mobile tour will travel to six NASCAR cities during the spring and summer months showcasing the country’s best BBQ Pit Masters.
• April 4-5 Fort Worth, Texas (Texas Motor Speedway)
• May 2-3 Richmond, Va. (Richmond International Raceway)
• May 24-25 Charlotte, N.C. (Lowes Motor Speedway)
• July 26-27 Indianapolis (Indianapolis Motor Speedway)
• August 21-22 Bristol, Tenn. (Bristol Motor Speedway)
• September 5-6 Atlanta (Atlanta Motor Speedway)
“We really appreciate Prilosec OTC’s continued support of RCR and are excited for them to have an even more significant presence with both the No. 31 and No. 33 teams and drivers this year,” said Ben Schlosser, RCR’s senior vice president, business operations. “Prilosec OTC has been able to utilize the RCR partnership to educate consumers on how Prilosec OTC can effectively treat their heartburn symptoms. Their ability to also engage their key retail customers through the RCR partnership has been impressive.”
About Prilosec OTC
Prilosec OTC is the #1 Doctor and Pharmacist recommended OTC acid reducer, the first of a class of OTC (over the counter) heartburn medicines that works differently from every other over-the-counter heartburn medication. Prilosec OTC works for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for treating frequent heartburn. Prilosec OTC is the #1 selling OTC heartburn medicine on the market and is distributed by Procter & Gamble. For more information about Prilosec OTC, visit www.prilosecotc.com.
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com), which is celebrating its 40 anniversary, has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2009 Sprint Cup Series lineup includes Casey Mears (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 Shell-Pennzoil), Jeff Burton (No. 31 Caterpillar) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper/BB&T). Its 2009 Nationwide Series lineup includes Bowyer, Burton and Stephen Leicht (No. 29 Holiday Inn/Holiday Inn Express).
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