Childress Visits an American Icon
Nestled in the tiny town of Lynchburg (POP. 361), Tenn., sits an American icon. Lynchburg is home to the world-renowned Jack Daniel Distillery and is the primary sponsor of Richard Childress Racing’s (RCR) No. 07 Chevrolet Monte Carlo driven by Dave Blaney.
On Jan. 24, Childress, Blaney and members of the RCR staff made the pilgrimage to Lynchburg to see how Jack Daniel’s Tennessee Whiskey is made and what makes it one of the most popular brands of whiskey in the world. The answer is simple, time.
Much like RCR hand-crafts every one of its race cars in Welcome, N.C., every drop of Jack Daniel’s is charcoal-mellowed, aged and bottled in Lynchburg today in the same time-honored tradition as it was when Jack Daniel himself registered his distillery with U.S. Government in 1866.
Childress, Blaney and company were treated to a guided tour by Jack Daniel’s Master Distiller Jimmy Bedford himself. At the end of the tour, Bedford presented Childress with a hand-selected barrel of Jack Daniel’s Single Barrel Tennessee Whiskey.
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