In addition to being featured as the primary sponsor of Bowyer’s Chevrolet for the 500-lap race, Hamburger Helper will also sponsor Bristol’s infamous Turn 4. Bristol’s high banked turn will be referred to as “High 4” in honor of Hamburger Helper’s Helping Hand.

If Bowyer is able to pick up the win, the first 33,000 fans that register on HamburgerHelper.com will be able to sign up to receive a coupon for a free box of Hamburger Helper. The offer is limited to one winner per household.

“The entire Hamburger Helper team is excited to partner with Bristol on such a great promotion for the fans,” says Beth Brady, Vice President of Marketing, Hamburger Helper. “We’d love nothing more than to have Clint get in the Chase and feed his fans all at the same time.”

As part of their partnership with Bristol Motor Speedway, over 14,000 fans seated above the “High 4” turn will receive Hamburger Helper foam hands that they will be encouraged to wave on lap 33 to cheer on the No. 33 team. Additionally, all Bristol Motor Speedway “Helpers,” from ushers to gate and parking attendants, will wear Hamburger Helper foam hands as they greet fans throughout the weekend’s festivities.

“I’m really excited to get to Bristol and drive the Hamburger Helper Chevrolet,” said Bowyer. “It’s a really cool paint scheme. Bristol is one of my favorite tracks. I’ve been fortunate to have some pretty good runs there, but I’m still looking for my first Cup Series win there. It would be awesome to pull that off this weekend. It would help us with getting in the Chase, and it’s pretty cool that the fans can cash in on it, too.”

About General Mills
One of the world's leading food companies, General Mills operates in over 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm, Muir Glen and more. Headquartered in Minneapolis, Minnesota, U.S.A., General Mills had fiscal 2009 global net sales of US$15.9 billion, including the company’s $1.2 billion proportionate share of joint venture net sales. Cheerios, America’s No. 1 cereal, has been fueling race teams since 1998. In 2009 Cheerios and Hamburger Helper are the primary sponsors of Richard Childress Racing’s No. 33 Chevrolet Impala SS with Clint Bowyer behind the wheel. Visit www.cheeriosracing.com.

About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com), celebrating its 40th anniversary in 2009, has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Its 2009 Sprint Cup Series lineup includes Casey Mears (No. 07 Jack Daniel’s), Kevin Harvick (No. 29 Shell-Pennzoil), Jeff Burton (No. 31 Caterpillar) and Clint Bowyer (No. 33 Cheerios/Hamburger Helper). Its 2009 Nationwide Series lineup includes Bowyer, Burton and Stephen Leicht (No. 29 Holiday Inn) and Austin Dillon and Sean Caisse (No. 2 RCR Chevrolet). Austin Dillon, Ty Dillon and Ryan Gifford are RCR developmental drivers in both asphalt and dirt track racing.