Driver Dave Blaney’s full-time sponsor, Jack Daniel’s, will be prominently featured on the No. 07 car’s lower quarter panels and deck lid this weekend. In turn, Cingular Wireless, Jeff Burton’s primary sponsor, will receive prominent placement on the No. 31 car highlighting Bass Pro Shops ongoing involvement with RCR. The outdoor retail giant is also the primary sponsor of RCR’s No. 33 Chevrolet four-race superspeedway program with driver Kerry Earnhardt.

“We’re always excited to run a Bass Pro Shops paint scheme,” commented Richard Childress, president and CEO of RCR. “Johnny Morris and everyone at Bass Pro Shops are good friends of RCR so it’s always fun to get them involved. They’ve been huge supporters of Kerry Earnhardt and this announcement really demonstrates Bass Pro Shops commitment to our race teams as a whole. This is also a great way for Bass Pro Shops, Jack Daniel’s and Cingular Wireless to explore some potential business-to-business opportunities.

“They’ve got a great race team with Dave (Blaney) and Philippe (Lopez) for this weekend and Jeff (Burton) and Kevin (Hamlin) won’t disappoint at Chicago. These two races are great opportunities for RCR to get Bass Pro in the winner’s circle this season.”

In nine Cup Series starts at RIR, Blaney has posted one top-10 and three top-20 finishes, including a best start of third in September 2002. In four starts at Chicagoland, Burton owns a sixth-place finish in 2003 along with a pair of top 20s dating back to 2001.

“We appreciate this opportunity to continue our relationship with Richard Childress Racing”, stated Bass Pro Shops founder Johnny Morris. “I am sure our many associates and customers who are NASCAR fans will enjoy seeing the Bass Pro Shops No. 07 at the exciting Richmond night race and the No. 31 Bass Pro Shops Chevy at Chicagoland in July.”

The Chevy American Revolution 400 will be televised live Saturday, May 14 beginning at 7 p.m. Eastern Daylight Time on FX and be broadcast live on the Motor Racing Network and XM Satellite Radio. Qualifying for the 11th of 36 NASCAR NEXTEL Cup Series events will air live on Speed Friday, May 13 at 6 p.m. EDT and will also be broadcast live on MRN and XM Satellite Radio.

ABOUT BASS PRO SHOPS …

Bass Pro Shops, America’s most popular outdoor store, offer shoppers the largest selection of quality outdoor gear, clothing and accessories from top industry names and at value prices. More than just a fishing and hunting store, however, they also offer equipment for hiking, backpacking, wildlife viewing, camping, outdoor cooking and more. A gift and nature center also serve up a wide variety of outdoor-related items from lamps and dishes to bird feeders and furniture. Expansive boat showrooms feature Tracker®, Nitro®, Mako® and SeaCraft® boats all built by sister company, Tracker Marine Group--the world’s largest manufacturer of fishing boats.

Award-winning in their concept and design, Bass Pro Shops retail stores are rated high as tourist-destination locations. Some 75 million people visit the stores annually. Also a major internet and catalog retailer, Bass Pro Shops, headquartered in Springfield, Missouri, currently has 27 locations across the United States. For more information go to www.basspro.com.