COWs are mobile cell sites that can be quickly and easily transported to a specific location to boost network capacity in response to temporary surges in cell phone usage.

The Cingular COW will be positioned across from the race track and is expected to remain in place for the remainder of the racing season to support the increasing number of wireless customers attending the two Cup races at Loudon on July 25th and September 19th.

Cingular Wireless New England has a number of COWs dedicated to the market for use at special events where large crowd attendance can put unusual strain on existing wireless network in the area. The majority of the company’s other COWs are currently deployed in Boston, Mass., to support the Democratic National Convention starting on July 29th.

“Bringing a COW to the race track means Cingular can handle nearly double the amount of call traffic at Loudon,” said John Brunelle, director of network operations for Cingular Wireless New England. “We want to make sure our customers have the best wireless experience possible while enjoying racing events.”

Cingular, the primary sponsor of No. 31 Chevrolet driven by Robby Gordon, expects to make a big splash at this weekend’s race in support of its growing presence in the region .

The company’s popular racing-themed mobile marketing unit, the Cingular Pit Stop, will visit the Cingular Wireless retail store at 296 Daniel Webster Highway in Nashua from July 21-23. The No. 31 Cingular show car will also be on site.

The Cingular Pit Stop will offer fans the opportunity to enjoy a number of activities, including Microsoft xBox racing competitions, tire changing competitions at the replica tire changing station, as well as Cingular product and service sampling such as picture messaging and ringtone downloads.

In addition, Team Cingular driver Robby Gordon, who claimed his first ever NASCAR victory at Loudon in 2001, will make a special appearance at the Cingular Pit Stop between 6-8 pm on July 22nd to meet with fans.

“The ‘Cingular Pit Stop’ allows us to leverage our race team sponsorship in a fun and exciting way for our customers to enjoy,” said Mark Collins, vice president and general manager of Cingular Wireless New England. “We invite all NASCAR fans to come buy and help us wish Robby well with this weekend’s race.”

About Cingular Wireless in New England:
Cingular Wireless in New England includes the states of Connecticut, Massachusetts, Rhode Island and southern New Hampshire. In the spring of 2003, Cingular announced the New England launch of its next- generation network using Global System for Mobile (GSM) technology for voice, and General Packet Radio Service (GPRS) for high-speed wireless data. Over the past two years, Cingular has invested $145 million – or $1.4 million each week -- in building this advanced wireless network in New England. In spring 2004, the company announced commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. More than 1 billion people in 200 countries use this technology, which delivers a superior network, the world’s widest selection of devices, and faster downloads on games, instant messaging and picture messaging.

About Cingular Wireless:
Cingular Wireless, a joint venture between SBC Communications (NYSE - SBC) and BellSouth (NYSE - BLS), serves more than 25 million voice and data customers across the United States. A leader in mobile voice and data communications, Cingular is the only U.S. wireless carrier to offer RolloverSM, the wireless plan that lets customers keep their unused monthly minutes. Cingular has launched the world's first commercial deployment of wireless services using Enhanced Data rates for GSM Evolution (EDGE) technology. Cingular provides cellular/PCS service in 43 of the top 50 markets nationwide, and provides corporate e-mail and other advanced data services through its GPRS, EDGE and Mobitex packet data networks. Details of the company are available at cingular.com