RCR Partners with Stetson to Bring Iconic Brand to NASCAR

FEBRUARY 18, 2015

Richard Childress Racing and NASCAR Sprint Cup Series driver Austin Dillon will add an icon of everyday American lifestyle to their look with the addition of well-known hat maker Stetson to their wardrobe.

“It has always been important for Stetson to work with those who share a piece of our long and varied history,” said Izumi Kajimoto, chief executive officer of Stetson. “Ours is the story of an American legacy passed from one generation to the next, and we cannot think of a more ideal partner to launch with in this, our 150th anniversary year, than the family that is RCR.”

Dillon, who is curre021815-rcr-partners-with-stetson-to-bring-iconic-brand-to-nascar_article-1ntly in his sophomore year of competition in the Sprint Cup Series driving for RCR, first began wearing cowboy hats as a child in his native North Carolina. He has also been seen wearing cowboy hats during family trips to his grandfather’s vacation home in Montana, on hunting expeditions throughout the country and at various racetracks on the NASCAR circuit. Recently, Dillon has encouraged friends in the entertainment and professional sports industries to embrace the look by sending them their own cowboy hats to wear.

 

“I’ve been wearing cowboy hats since I was just a little kid and have always recognized the iconic look of Stetson hats,” said Dillon. “The older I get, the more I appreciate a fine hat and Stetson definitely delivers. The company has a storied history in an active outdoors lifestyle, which I appreciate because my family has a long history in that lifestyle as well.”

Stetson has roots dating back to 1865 when John B. Stetson started his business with $100. Since then, Stetson has become the standard in hats, the essence of the spirit of the West and an icon of everyday American lifestyle. The Stetson hat factory in Garland, Texas is one of the largest in the country and produces a line of hats in hundreds of different styles and colors.