Grainger Renews RCR Partnership for 2017 & Beyond

When Ryan Newman hits the track this weekend at Phoenix Raceway, his No. 31 Chevrolet SS will be sporting a fresh, new paint scheme, which highlights the renewed partnership between Richard Childress Racing and Grainger.

Together since 2014, RCR and Grainger have extended their partnership for multiple years and kick it off this weekend at the one-mile track in Avondale, Arizona. While the partnership is nothing new, the red and white paint scheme on the No. 31 marks a new chapter between the two organizations.

“We are excited to renew our relationship with RCR,” said Deb Oler, Grainger Vice President and President of Large Customer and Direct Sales. “We know that many of our customers not only enjoy NASCAR races, but also all of the work it takes to get ready for race day. We have a great appreciation for the importance of behind the scenes work as well, which makes this a wonderful experience to share with our customers. We look forward to a great NASCAR season for RCR and the No. 31 Grainger Chevrolet driven by Ryan Newman.”

The 2017 paint scheme was first debuted to customers, suppliers and team members during this year’s Grainger Show in Orlando, Florida, but will make its first laps around the track this weekend. In addition to the on-track partnership, Grainger will continue to build upon its strong digital and social content platform by releasing new videos  throughout the season.

Driver Ryan Newman and crew chief Luke Lambert hosted a seminar at the 2016 Grainger Show

Building upon successes

Known ‘For the ones who get it done,’ Grainger is celebrating its 90th anniversary in 2017 and is building upon the successes of its highly visible integrated partnership with RCR. This partnership is built upon on-track success, at-track opportunities, as well as engaging social and digital content

A partner with RCR since 2014, Grainger first appeared as an associate sponsor on the No. 31 Chevrolet for the final three Cup Series races that season. The leading broad line supplier of maintenance, repair and operation (MRO) products also served as the primary partner on Austin Dillon’s No. 33 NASCAR XFINITY Series car that season during the fall race at Texas Motor Speedway.

“I’m proud of our partnership with Grainger and how they have worked to establish the Grainger brand within the sport in such a short time,” said Richard Childress, CEO and chairman of Richard Childress Racing. “Their focus on B2B opportunities and putting the program to use in their marketing plans are delivering results that their business requires. Grainger has included our race team in national radio spots, and their tremendous use of original content and social media have extended their program to existing customers, new customers and thousands of their vendor partners.”