Germain Racing and Richard Childress Racing announced today that it will partner with Twisted Tea to sponsor Ty Dillon’s No. 13 Chevrolet SS in the Cup Series and the No. 3 Chevrolet Camaro in the XFINITY Series. The No. 1 maker of hard iced tea has been a staple tailgate beverage among NASCAR fans for several years, and now will have a new driver behind the wheel.
“We’ve been involved with NASCAR for a few years, and we know that Richard Childress Racing, Germain Racing and Ty Dillon are the best of the best, and we couldn’t ask for a better team to race with,” said Michelle Sullivan, Sr. Director, Head of Marketing. “Our team members and Twisted Tea drinkers are fiercely loyal NASCAR fans, and we wanted to partner with a team and driver who share the same commitment to a captivating race day – whether it be on the actual race track or with a twisted tailgate featuring Twisted Tea.”
NASCAR fans and Twisted Tea drinkers will have the opportunity to see the No. 13 Chevrolet on select packaging or share a cold Twisted Tea with Dillon throughout the season at appearances during the race weekend.
“I’m looking forward to celebrating in Victory Lane with a cold Twisted Tea and meeting some of their loyal drinkers,” said Dillon. “It’s an honor to partner with a brand that has such a loyal customer as I prepare for my first full time season in the Cup Series.”
Last December, Germain Racing announced Dillon will compete full-time in the No. 13 GEICO Chevrolet SS after racing full time since 2014 in the NASCAR XFINITY Series. Dillon will compete in 2017 for the Sunoco Rookie of the Year award. He is a four-time winner in NASCAR’s three national series and won the 2013 NASCAR Camping World Truck Series Most Popular Driver Award.
— Ty Dillon (@tydillon) February 1, 2017