Richard Childress Racing
April 26, 2013
Apparel Giant Back on Track with RCR at Richmond International Raceway
Richard Childress Racing Introduces No. 31 Bulwark Chevrolet
WELCOME, N.C. (April 26, 2013) – One of Richard Childress Racing’s enduring sponsors, VF Corporation, is back on track this weekend at Richmond International Raceway. VF, which also owns the fan favorite Wrangler® brand, introduces the No. 31 Airgas/Bulwark® Chevrolet driven by NASCAR Sprint Cup Series driver Jeff Burton. The new car is emblazoned with graphics from Bulwark®, as well as one of the company’s major distributors, Airgas.
Bulwark®, the leader in flame resistant apparel, serves workers in the oil and gas, electrical utility and industrial electrician markets, all of which have an elevated risk of fire. “Accidents do happen on the job and people aren’t fireproof,” said Stan Jewell, VP/General Manager of Bulwark®. “Workers need protection when the unthinkable happens and that is what we have been doing for 42 years --- protecting and saving lives.”
“I have had a personal and professional relationship with Wrangler® for years,” said Richard Childress, President and CEO of Richard Childress Racing. “They are the only jeans I wear. I was excited that VF Imagewear chose to promote Bulwark® with us. We have proven we can drive awareness and fan connection to brands. This is a brand that people in some occupations really need to know.”
“Bulwark® is all about safety and safety is a team game,” said Brett Barthel, VP Sales for VF Imagewear and Bulwark®. “It was only appropriate that we invited one of our partners, Airgas, to join us this weekend.”
Airgas, which is the market leader in industrial gases and a leading distributor of Bulwark apparel, will use this opportunity to experience the passion of NASCAR Sprint Cup Series racing firsthand while entertaining VIP guests.
“Safety is important, at the racetrack and in the workplace,” said veteran driver Jeff Burton. “It’s not something anybody likes to think about, you just want to be sure that if something happens you’re wearing the right gear. I’m proud to drive for Bulwark® this weekend.”
Burton, currently in his 20th full-time season in NASCAR’s premier division, has amassed 21 wins, 132 top-five finishes, 249 top-10 finishes, six pole awards and led 6,513 laps during his illustrious career. Burton has qualified for the Chase for the NASCAR Sprint Cup from 2006-2008 and in 2010 with 14-time championship winning car owner Childress.
For more information on today’s announcement, and all that’s happening at RCR, please visit http://www.rcrracing.com.
Bulwark® is the North American market leader in durable flame resistant protective garments. We were born in the Canadian oilfields 42 years ago, and have been the choice of industry professionals ever since. We offer the widest assortment of flame resistant shirts, pants, jeans, coveralls and outerwear in the industry. Our clothing is made with an obsessive diligence for precision and quality because what we do saves lives. We are part of VF Corporation, a global leader in branded lifestyle apparel. For more information, please visit www.bulwark.com
About Richard Childress Racing
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 14 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2013 Sprint Cup Series lineup includes Paul Menard (No. 27 Menards Chevrolet), Kevin Harvick (No. 29 Budweiser/Rheem/Jimmy John's Chevrolet) and Jeff Burton (No. 31 Caterpillar/Cheerios Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge/Armour Vienna Sausage/Fast Fixin'/Charter/Husky Liners Chevrolet), 2012 Nationwide Series rookie of the year Austin Dillon (No. 3 AdvoCare Chevrolet) and an all-star driver lineup on the No. 33 Menards/Rheem/WESCO/Armour Vienna Sausage/Hunt Brothers Pizza/Fast Fixin' Chevrolet team. The NASCAR Camping World Truck Series program will consist of 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops Chevrolet) and Brendan Gaughan (No. 62 South Point Hotel & Casino Chevrolet).
Airgas, Inc. (NYSE: ARG), through its subsidiaries, is one of the nation's leading suppliers of industrial, medical and specialty gases, and hardgoods, such as welding equipment and related products. Airgas is a leading U.S. producer of atmospheric gases with 16 air separation plants, a leading producer of carbon dioxide, dry ice, and nitrous oxide, one of the largest U.S. suppliers of safety products, and a leading U.S. supplier of refrigerants, ammonia products, and process chemicals. More than 15,000 employees work in approximately 1,100 locations, including branches, retail stores, gas fill plants, specialty gas labs, production facilities and distribution centers. Airgas also markets its products and services through eBusiness, catalog and telesales channels. Its national scale and strong local presence offer a competitive edge to its diversified customer base. For more information, please visit www.airgas.com.
About VF Corporation
VF Corporation is a global leader in branded lifestyle apparel and footwear with more than 30 brands. The company’s largest five brands are The North Face®, Wrangler®, Timberland®, Vans®, and Lee®. Other brands include 7 For All Mankind®, Bulwark®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, Kipling®, lucy®, Majestic®, Napapijri®, Nautica®, Red Kap®, Reef®, Riders®,Splendid® and Smartwool®. For more information, please visit www.vfc.com.