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March 17, 2014

Smokey Mountain Herbal Snuff to Partner with RCR

Herbal Brand joins No. 2 and No. 62 Nationwide Series teams as primary sponsor for five races in 2014

Smokey Mountain Herbal Snuff to Partner with Richard Childress Racing
Herbal Brand joins No. 2 and No. 62 Nationwide Series teams as primary sponsor for five races in 2014
     
WELCOME, N.C. (March 17, 2014) – Richard Childress Racing announced today that Smokey Mountain Herbal Snuff will serve as a primary sponsor for five races this season with NASCAR Nationwide Series drivers Brian Scott and Brendan Gaughan.
 
Scott and his No. 2 team will wear the company’s colors at Iowa Speedway on May 18, Indianapolis Motor Speedway on July 26, Richmond International Raceway on September 6 and Kansas Speedway on October 4. Gaughan and the No. 62 team will support the tobacco-free smokeless brand at Texas Motor Speedway on November 1. In addition to the five-race primary sponsorship, Smokey Mountain will also have an associate-sponsorship presence on both the No. 2 and No. 62 Camaros throughout the 2014 season.

“Smokey Mountain Herbal Snuff has been and continues to be a proud supporter of the NASCAR Camping World Truck Series,” said Dave Savoca, President of Smokey Mountain Chew, Inc. “Through our partnerships in NASCAR, we have seen measurable growth in our brand and want to continue that growth by tapping into the NASCAR Nationwide Series and their 32 million loyal fans. We believe that Richard Childress Racing and their duo of drivers Brian Scott and Brendan Gaughan are the perfect avenue to help increase brand awareness, drive sales and keep the Smokey Mountain name at the front of the field.”
 
Known as America’s original and best-selling, tobacco-free smokeless snuff, Smokey Mountain Herbal Snuff can be found in retailers across the country. Smokey Mountain Herbal Snuff is notably the world’s largest tobacco-free smokeless company. An industry leader and inventor, the tobacco-free and nicotine- free chew, is an option for consumers who are looking to quit or reduce their consumption.
 
Smokey Mountain Herbal Snuff comes in a variety of flavors including, Wintergreen, Classic, Straight, Arctic Mint, Cherry, Peach, and Grape. Wintergreen and Arctic Mint pouches are also available. For more information or to order your favorite flavor of Smokey Mountain Snuff visit, www.SmokeySnuff.com.
 
“Smokey Mountain is really becoming a big part of the NASCAR culture with their involvement and investment bringing awareness to their various brands,” said Richard Childress, president and CEO of RCR. “We feel honored they have chosen to become part of our team and go racing with both Brian Scott and Brendan Gaughan. Now, it’s up to us do Smokey Mountain and their people proud with great results on the race track.”
For more information on today's announcement, and all that is happening at RCR, please visit rcrracing.com.
 
About Smokey Mountain Snuff:
Smokey Mountain is America’s original and best-selling tobacco-free smokeless brand. Appealing to adult smokeless tobacco consumers who are seeking tobacco-free and nicotine-free alternatives, Smokey Mountain is available in long cut and easy-to-use pouches. For more information visit www.SmokeySnuff.com.
 
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) has earned more than 200 victories and 15 championships, including six in the NASCAR Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series. Its 2014 Sprint Cup Series lineup includes two-time NASCAR champion Austin Dillon (No. 3 Dow/Cheerios Chevrolet), 2011 Brickyard 400 champion Paul Menard (No. 27 Menards Chevrolet) and 2008 Daytona 500 champion Ryan Newman (No. 31 Caterpillar/Quicken Loans/Wix Filters Chevrolet). Its Nationwide Series program includes Brian Scott (No. 2 Shore Lodge Chevrolet), 2012 Camping World Truck Series rookie of the year Ty Dillon (No. 3 Bass Pro Shops/WESCO/Yuengling Light Lager Chevrolet), Brendan Gaughan (No. 62 South Point Hotel and Casino Chevrolet) and a multi-driver lineup with the No. 33 Menards Chevrolet team. 

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