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March 1, 2013

AdvoCare Launches 2013 Campaign Supporting the Childress Institute for Pediatric Trauma

(PLANO, Texas) – AdvoCare International, LP (AdvoCare), a leading health and wellness company, today announced it will donate to the Childress Institute for Pediatric Trauma based on the performance of Richard Childress Racing NASCAR Nationwide Series driver Austin Dillon, pilot of the No. 3 AdvoCare Chevrolet. The Childress Institute invests resources in research, education and awareness to improve the treatment for critically injured children in the U.S.

AdvoCare is pledging $5,000 for every win, $2,000 for every top five finish and $1,000 for every top 10 finish Dillon has throughout the 2013 Nationwide Series. A check for the total donation will be presented to RCR team owner and Childress Institute co-founder Richard Childress during the AdvoCare 500 NASCAR Sprint™ Cup Series Race on November 10, 2013 at Phoenix International Raceway.
 
“Nearly 10,000 kids die every year from life-threatening injuries – more than all other causes combined,” said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. “It’s the number one killer of children in America, and it can happen anywhere, at any time, to any child. We are grateful for the powerful teaming of Austin and AdvoCare to help raise money and awareness for this national problem.”

Race fans can follow Dillon’s progress and AdvoCare’s commitment throughout the year by visiting Dillon’s website - www.austindillon.com. Fans can help save the lives of injured children by making their own contribution to the Childress Institute in two ways: donate $33 in honor of Dillon via his website, or text WIN to 80077 for a $10 donation. When prompted reply YES (see terms below).

“The Childress Institute for Pediatric Trauma is an organization close to the heart of AdvoCare and one that’s essential to furthering pediatric trauma research for severely injured children,” said Richard Wright, AdvoCare President and CEO. “We are proud to support the research and awareness the Institute facilitates, and hope our contribution can help their mission continue in the future.”

In appreciation of the Childress Institute’s mission and AdvoCare’s contribution, Dillon and the No. 3 AdvoCare racing team plan to visit injured children in several hospitals across the U.S. throughout the 2013 race season. Follow their experiences via Twitter @RCR3ADillon or Facebook at www.facebook.com/austindillon3.

For more information about AdvoCare, its products or how to become an Independent Distributor, please visit www.advocare.com.  

About AdvoCare International, LP
For 20 years, AdvoCare has offered general nutrition, weight loss, energy and sports performance products of the highest quality developed through comprehensive research and backed by a Scientific & Medical Advisory Board. AdvoCare offers more than 70 exclusive products and a business opportunity that empowers individuals to explore their ultimate potential. AdvoCare is headquartered in Plano, Texas. For more information on AdvoCare, visit www.advocare.com or call 800-542-4800.

About the Childress Institute for Pediatric Trauma
The Childress Institute for Pediatric Trauma’s mission is to lead national efforts to reduce death and disability following injury to children less than 18 years old. Life-threatening injury is the No. 1 killer of kids in America. Nearly 10,000 children die each year – more than all other causes combined. The Childress Institute invests resources in research, education and awareness to improve the treatment for critically injured children in the U.S. The Childress Institute for Pediatric Trauma at Wake Forest Baptist Medical Center was established through the generosity of Richard and Judy Childress. For more information, please visit www.InjuredKids.org.

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