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WINSTON-SALEM, N.C. (Dec. 19, 2012) - The Childress Institute for Pediatric Trauma is nearing its goal to raise $100,000 for the Golden Hour Fund by the end of the year. The Childress Institute funds research and medical education, and raises awareness to improve care for critically-injured children across America.

“Did you know that life-threatening injuries kill more children in America than all other causes combined? We started the Childress Institute for Pediatric Trauma to find a solution to this problem,” said Richard Childress, president and CEO of Richard Childress Racing and co-founder of the Childress Institute for Pediatric Trauma. “We take for granted that the best emergency care for our children is always available, but that is not the case. There are ways to help our first responders, nurses and doctors have access to pediatric trauma training and increase their knowledge so they are better prepared in these situations, no matter where they are in America.”

No patient produces more anxiety in caregivers than the critically injured child. Budget shortfalls have forced EMS services and other pre-hospital care to choose more general types of training. When medical personnel are appropriately trained, there is a better outcome - children's lives are saved. To continue funding the life-saving research and medical education needed to impact this No. 1 killer of children, we need help.

The Childress Institute was involved in a number of research, education and awareness programs in 2012, including:

Funded research:
·    Cardiovascular Changes in Pediatric Trauma – Dr. Alison Gardner
·    Violence Intervention Screening and Initial Treatment (VISIT) program – Dr. Laura Veach
·    KIDS study to measure head impacts received by youth football players – Dr. Joel Stitzel

Provided medical education:
·    Hosted international web symposium with 1,012 participants in 33 countries, including a broadcast to U.S. Army FST (Forward Surgical Team) deployed to Jalalabad, Afghanistan
·    Supported the 3rd Annual Brenner Children's Hospital Pediatric Trauma Conference
·    Raised $70,000 toward “Golden Hour” medical education program at annual fundraiser

Raised awareness:

·    Highlighted on Betty Crocker products at all Kroger stores
·    Distributed national PSA featuring Richard Childress
·    Supported by AdvoCare at Phoenix Raceway with RCR’s 2012 NASCAR Nationwide Series Rookie of the Year award winner Austin Dillon
·    Raised more than $5,000 from a race memorabilia auction with the NASCAR Foundation

Help save kids’ lives by supporting the Childress Institute for Pediatric Trauma. Visit and click “Donate” or text WIN to 80077 and donate $10 (see terms below). For more information about how to save the lives of critically injured children, find the Childress Institute on Twitter @injuredkids, on Facebook at, or online at

About The Childress Institute for Pediatric Trauma
The Childress Institute is working to save injured children’s lives through research, education and awareness, as well as help them recover quickly. Serious injury is the No. 1 killer of kids in America – more than 12,000 children die each year and more than 100,000 survive with some form of a disability. The Childress Institute for Pediatric Trauma at Wake Forest Baptist Medical Center was established through the generosity of Richard and Judy Childress. For more information, please visit

About Donations
$10.00 donation to Wake Forest University Health Sciences benefitting the Childress Institute for Pediatric Trauma. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate. Message and Data Rates May Apply. Text STOP to 80077 to STOP. Text HELP to 80077 for HELP. Full Terms:

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