Richard Childress Racing
Armour and Hungry-Man Brands Tastes of Victory Promotion Concludes with Grand Prize Giveaway
October 2, 2013
WELCOME, N.C. (OCTOBER 2, 2013) – In February, Armour® canned meats and Hungry-Man® frozen entrees, portfolio brands of Pinnacle Foods Inc., launched ‘The Tastes of Victory’, an online and in-store promotion geared toward providing race fans an opportunity to win monthly prizes, including the grand prize of a custom designed 2013 Chevrolet Camaro.
More than 50,000 entries were submitted during the seven-month promotion that provided participants the chance to win monthly prizes including die-cast cars, gift cards/certificates, Armour apparel gift packs and more. Five finalists were selected at random and will enjoy an all-expenses paid trip to Concord, N.C., during the October race weekend where they will have the opportunity to win the grand prize, a custom designed 2013 Chevrolet Camaro, featuring Kevin Harvick’s No. 33 Armour®/Hungry-Man® paint scheme. The five finalists are:
Michael C. – Evergreen, Colo.
Gregory H. – Reading, Penn.
Chase H. – Fort Jennings, Ohio
Brett G. – East Islip, N.Y.
Allen R. – Mouth Olive, N.C.
Each of the five finalists will be presented with a key during a fan event at Bass Pro Shops in Concord, N.C. on Saturday, Oct. 12, one of which will start the 2013 Chevrolet Camaro. The finalist who holds the winning key will take home the high performance sports car.
The ‘Tastes of Victory’ fan event is open to the public and will be held in the Concord, N.C., Bass Pro Shops parking lot, located at the Concord Mills Mall, and will feature product displays, samples of Armour and Hungry-Man products, along with a driver autograph session. Armour Racing drivers Austin Dillon, Ty Dillon and Brian Scott are scheduled to be on site from 11 a.m. to noon Eastern Time to sign autographs for those in attendance. Following the autograph session, Scott and the Dillon brothers will distribute keys to the finalists, and Armour and Hungry-Man representatives will begin the presentation to see which lucky participant will take home the new car.
For additional information on today’s announcement, please visit www.armour-star.com, www.hungry-man.com and follow www.twitter.com/armourracing for updates on the Armour Racing program.
About Pinnacle Foods
In more than 85% of American households, consumers reach for Pinnacle Foods brands. Pinnacle Foods is a Top 1000 Company ranked on Fortune Magazine's 2013 Top 1000 companies list. We are a leading producer, marketer and distributor of high-quality branded food products, which have been trusted household names for decades. Headquartered in Parsippany, NJ, our business employs an average of 4,400 employees. We are a leader in the shelf stable and frozen foods segments and our brands hold the #1 or #2 market position in 10 of the 12 major categories in which they compete. Our Duncan Hines Grocery Division manages brands such as Duncan Hines® baking mixes and frostings, Vlasic® shelf-stable pickles, Mrs. Butterworth's® and Log Cabin® table syrups, Armour® canned meats, Brooks® and Nalley® chili and chili ingredients, Duncan Hines® Comstock® and Wilderness® pie and pastry fruit fillings and Open Pit® barbecue sauces. Our Birds Eye Frozen Division manages brands such as Birds Eye®, Birds Eye Steamfresh®, C&W®, McKenzie's®, and Freshlike® frozen vegetables, Birds Eye Voila!® complete bagged frozen meals, Van de Kamp's® and Mrs. Paul's® frozen prepared seafood, Hungry-Man® frozen dinners and entrées, Aunt Jemima® frozen breakfasts, Lender's® frozen and refrigerated bagels, and Celeste® frozen pizza. Our Specialty Foods Division manages Tim's Cascade Snacks®, Hawaiian® kettle style potato chips, Erin's® popcorn, Snyder of Berlin® and Husman's® snacks in addition to our food service and private label businesses. Further information is available at http://www.pinnaclefoods.com.