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Velveeta Shells & Cheese Helmet

The Art of Design: Newman’s Velveeta Shells & Cheese Helmet

When you look at the helmets of Richard Childress Racing drivers, you get a glimpse of their personal style. Each is unique and most either have a story or inspiration that is connected to the design.

For Richard Childress Racing MENCS driver Ryan Newman, his latest helmet design shows off the great partnership with Velveeta Shells & Cheese, which just happens to be a favorite addition to any meal in the Newman household.

“Every time I see my car and my Velveeta Shells & Cheese helmet, I get hungry,” said Newman.

Velveeta Shells & Cheese Helmet

Earlier this season RCR and Velveeta Shells and Cheese partnered together to bring to life the power of Liquid Gold on the No. 31 Chevrolet SS. From day one, the partnership has received immense positive feedback from race fans, as well as Cup competitors such as Dale Earnhardt Jr.

It all began with an overall design theme that would be incorporated in all visible assets. The brand’s goal was simple. If you removed the logo, fans in the stands and watching from home would still know who Newman was representing. We believe the goal has been accomplished, just look at the driver’s Velveeta Shells & Cheese helmet. Velveeta Shells & Cheese Helmet

Fans have until the end of day Sunday to take advantage of Velveeta Shells & Cheese’s national sweepstakes that will grant one lucky grand prize winner the LIQUID GOLD Championship Experience. It’s an all-expenses-paid VIP weekend at the NASCAR Championship at Homestead-Miami Speedway.

Entrants will also have the chance to win more than 100 autographed swag items, including mini replicas of Ryan Newman’s race helmet and race-worn fire suits from the No. 31 Chevrolet pit crew. Details and call-to-action for the sweepstakes can be found on more than three million boxes of Velveeta Shells & Cheese.