Liberty National Life Insurance Company has extended its partnership with Richard Childress Racing and the No. 31 team for the 2019 Monster Energy NASCAR Cup Series season. Liberty National will remain a primary sponsor for select races with Daniel Hemric and the No. 31 Chevrolet Camaro ZL1, and will be an associate sponsor for select races on the No. 3 Chevrolet with driver Austin Dillon.
A leading provider of life and supplemental health insurance for middle-income Americans through in-home and workplace sales, Liberty National is looking to build upon its successful LNL Racing marketing campaign by expanding its engagement opportunities with its independent sales Agents, independent agency owners, and policyholders throughout the United States.
“Liberty National is thrilled to continue our partnership with Richard Childress Racing in 2019,” said Steve DiChiaro, president and CEO of Liberty National. “This year, we’re proud to cheer on Daniel Hemric taking the wheel with the No. 31 Liberty National Chevrolet Camaro ZL1. This partnership with RCR enables us to give Agents, business partners, and customers VIP at-track experiences, and 2019 will be even better with bigger contests and incentives for those associated with Liberty National.”
Liberty National Life Insurance Company, founded in 1900 and based in McKinney, Texas is an official benefits provider of RCR and is excited to help launch the Cup career of Liberty National’s newest policy holder, Daniel Hemric. The 2019 race program will continue to include at-track activation at a majority of the events on the NASCAR schedule as an invaluable way to engage with its independent agents and business-to-business customers. Liberty National will also use RCR to leverage digital and social media assets to showcase its brand as a leading provider of life and supplemental health insurance, while also identifying business-to-business opportunities, and recruiting new Agents and customers.
“Last night in Texas, Steve DiChiaro and Richard (Childress) announced our 2019 plans to Liberty National agency owners at their annual meeting. It was a great opportunity to give the agency owners a chance to meet Daniel in person. This partnership is evolving, and it is our goal to continue to help Liberty National recruit new Agents and customers. We’ve also exposed the Liberty National brand and products to millions of NASCAR fans,” said Torrey Galida, president of RCR. “We look forward growing its footprint and hosting their Agents and customers at the races and at RCR next season.”
Daniel Hemric is currently third in the NASCAR Xfinity Series championship points standings and has made the Playoffs in both of his seasons with RCR, advancing to the Championship 4 at Homestead-Miami Speedway during his rookie season in 2017.