Richard Childress Racing’s Tyler Reddick will celebrate NASCAR’s history at Darlington Raceway with a throwback design honoring Kyle Petty’s 1980s 7-Eleven scheme. The design scheme will prominently feature both 7-Eleven and blu, a leader in the electronic cigarette industry, that retails at 7-Eleven.
“We’re excited to enter the sport of NASCAR and partner with Richard Childress Racing, one of the most iconic teams in the sport,” said Greg Moser, VP of Marketing at blu. “Naturally, we did a lot of homework before taking this step and in the end, it was a natural fit. NASCAR is a passion point of our existing blu consumers and the sport has a well-documented adult audience, where the incidence of smoking is higher than the national average. This was a perfect opportunity to connect adult smokers with our myblu product and recognize one of our top retail partners, 7-Eleven, with an iconic scheme for the No. 2 myblu Chevrolet.”
“The Throwback weekend at Darlington Raceway is always one of my favorite races of the year because I love NASCAR history and it’s so fun to celebrate the heritage of our sport at one of NASCAR’s oldest and most exciting tracks,” said Reddick.
“I grew up watching Kyle Petty race, so being able to celebrate his career and impact on the sport is special to me,” he said. “I’m so thankful to be able to participate in NASCAR’s Throwback weekend and honor an icon of the sport this year.”
Petty’s 7-Eleven machine was an iconic scheme for much of his career in the 1980s, including his 1986 win at Richmond Raceway that came after Dale Earnhardt and Darrell Waltrip wrecked hard on the final lap. The No. 2 myblu Chevrolet Camaro pays homage to the scheme with its layered lines and 7-Eleven orange stripe.
blu is one of the original e-vapor brands, celebrating 10 years of providing adult smokers with a high-quality alternative to traditional cigarettes. The Throwback weekend at Darlington Raceway marks the first primary sponsorship secured by blu in NASCAR. myblu is the latest product from blu, delivering a simple and satisfying nicotine experience for adult smokers.
Reddick is currently first in the NASCAR Xfinity Series point standings, with four wins, three pole awards, 18 top-five and 20 top-10 finishes. The defending Xfinity Series champion has already clinched his 2019 playoff berth and is currently in the hunt to secure the regular season championship.
For additional information about blu, please visit www.blu.com.