This week, Richard Childress Racing welcomed graduate students from Ohio University’s Master of Sports Administration program to its campus in Welcome, NC. As part of their annual "Tobacco Road" trip, the students made their first stop to get a thorough understanding of the business of RCR, and what it takes to find success as one of NASCAR’s premier teams. Not only did they spend time hearing about the business, but they had the opportunity to visit with program alumni, too.
Jason Golden (’01), Lauren Street (’08) and Colleen Oberle (’16), each of whom are OU Sports Administration program graduates and are currently executives in RCR’s front office, took the time to explain various facets of the business, including sponsorships, television landscape, NASCAR demographics, and the history of RCR, which recently celebrated 50 years of success. Students from around the world attended the session, and not only learned more about the company, but had the chance to tour the campus to see the amount of technology and precision that goes into building race cars as teams prepare to get the 2020 season underway in Daytona.
"Having students get the chance to spend time with industry professionals like Jason, Lauren and Colleen, is just as valuable as the time spent in the classroom. Hearing the real-world insights that these three can provide allows our young professionals to truly understand what it takes to succeed in the sports business world," said Jim Kahler, Executive Director for the AECOM Center for Sports Administration.
Other stops along the trip for the class of 2020 were in the Greensboro, Burlington, and Raleigh/Durham area. For more information on how to get involved in the Ohio University Sports Administration program, visit ohio.edu.