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April 23 , 2022: During qualifying the Talladega Super Speedway at in Talladega , AL.  ,  .  .   .  (HHP/Andrew Coppley)

Richard Childress Racing Celebrates 2021 Whelen “Everyday Champion” Jeremy March at Talladega Superspeedway

This past weekend at Talladega Superspeedway, Sheldon Creed and Whelen Engineering celebrated Sergeant Jeremy March, the 2021 Whelen Everyday Champion, and his nonprofit organization, “Cops for Kids.”

March, a native of Mobile, Alabama, has been serving his community for the past 24 years as a member of the Mobile Police Department. Over four years ago, Sgt. March started Cops for Kids to establish and maintain positive relationships between law enforcement and families with children in the local community. He has impacted hundreds of children through his outreach efforts and is a beloved member of the community. Affectionately known around town as the “Dancing Cop,” from his enthusiastic participation in community events, March spreads joy and inspires connection between police officers and the youth of Mobile. Because of Sgt. March’s commitment to giving back to the local community he serves, he was nominated as the 2021 Whelen Everyday Champion.

The Whelen Everyday Champion award honors the bravery and heroism of Police, Fire, and EMS departments or individual members nationwide. Each year, a new champion is recognized and featured for their selflessness, humility, and courage. Earlier this year, March was honored for his award at the NASCAR Hall of Fame event in Charlotte, North Carolina.  This past weekend, Whelen took advantage of having Talladega serve as March’s home track due to the close proximity to Mobile, AL, and hosted Sgt. March along with other representatives from Cops for Kids at the track.

“This award is not something I ever expected,” said March. “I am humbled and honored to have this award and it means a lot not just to me, but to the Cops for Kids program and everyone I work with.”

Nominations for the 2022 Whelen Everyday Champion will open up in the coming months. For more information about the Whelen Everyday Champion program, as well as information about previous champions, visit