Since 1925, Caterpillar Inc. has been helping their customers build a better world - making sustainable progress possible and driving positive change on every continent. With 2019 sales and revenues of $53.8 billion, Caterpillar is the world's leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. Services offered throughout the product life cycle, cutting-edge technology and decades of product expertise set Caterpillar apart, providing exceptional value to help their customers succeed. The company principally operates through three primary segments - Construction Industries, Resource Industries and Energy & Transportation - and provides financing and related services through its Financial Products segment.
The 2021 NASCAR season marks the 13th year of Caterpillar and Richard Childress Racing’s partnership. The construction company has been involved in the sport since 1993 and continues to provide their business units, dealers and customers with exclusive engagement, hospitality, and content opportunities both at and away from the racetrack. This has proven to be a successful model for Caterpillar to increase their sales opportunities and generate revenue.
Together with RCR, Caterpillar is also able to highlight the people, technology and quality their equipment is known for worldwide, while also building affinity with race fans who operate their machinery to get the work done every day.
Caterpillar is a primary partner on the No. 8 Chevrolet Camaro ZL1 1LE driven by Tyler Reddick in the NASCAR Cup Series.