Cheddar’s Scratch Kitchen is the homestyle casual dining restaurant where guests always get a lot for not a lot. The restaurant offers a hearty variety of scratch-made meals and generous portions served up in a warm, welcoming atmosphere – all at an unbelievable price. After being welcomed with a signature Honey Butter Croissant on the house, guests can enjoy favorite entrees like hand-breaded Chicken Tenders, Homemade Chicken Pot Pie and House-Smoked Baby Back Ribs. Currently, Cheddar’s operates more than 165 restaurants in 28 states and employs more than 20,000 friendly and passionate team members.

Both Cheddar’s Scratch Kitchen and Richard Childress Racing share a natural theme of scratch-made items, whether it be a casual, homestyle meal or high-performance race cars. Through a strategic content, marketing and communications plan around their primary partnership on Tyler Reddick’s No. 8 Chevrolet Camaro ZL1 1LE, Cheddar’s is able to increase their brand awareness and preference to a new audience. This platform has allowed them to share their story and brand personality by leveraging RCR celebrity ambassador, Tyler Reddick, and the No. 8 team to reach race fans in a fun and engaging way. RCR’s branding has also been integrated into Cheddar’s Scratch Kitchen locations to build fan loyalty and excitement, especially around the No. 8 Special Chicken Tenders Platter - Reddick’s favorite meal at the restaurant.