About the Museum

 

The Richard Childress Racing Museum, located front and center on the 52-acre RCR campus in Welcome, North Carolina, offers visitors a walk through time and traces how an independent one-car team evolved into one of NASCAR’s most successful organizations.

The RCR Museum takes visitors through a journey that includes team owner Richard Childress’ earliest days as a NASCAR driver, the championship-winning years with Dale Earnhardt and the No. 3 team, the evolution and success of the team after Earnhardt’s untimely passing, and Childress’ passion for the outdoors.

Based in the 47,000-square foot shop that was home to Earnhardt’s No. 3 team for many years, visitors have the opportunity to step back in time to see race cars and other artifacts that have contributed to some of the most iconic moments in NASCAR history.

The museum hosts the largest collection of No. 3 Goodwrench Chevrolets, including the 1998 Daytona 500-winning car, the 1995 Brickyard 400 winner and each of the special paint schemes driven by Earnhardt in the All-Star races from 1995-2000. Guests can learn how the RCR crew developed, built and prepared Chevrolets each week by walking through the different departments of the old race shop.

The museum is also home to some of the team’s most successful cars and iconic moments outside of the Earnhardt-Childress legacy:

  • 1998 No. 31Chevrolet driven by Mike Skinner in the Budweiser Shootout
  • 2001 No. 29 Chevrolet, driven to victory by Kevin Harvick at Atlanta Motor Speedway
  • 2003 Brickyard 400-winning No. 29 Chevrolet, driven by Kevin Harvick
  • 2007 No. 29 Chevrolet as it left Victory Lane after RCR’s second Daytona 500, driven by Kevin Harvick
  • 2017 No. 3 Dow Chevrolet, driven to victory by Austin Dillon in the Coca-Cola 600
  • 2018 No. 3 Dow Chevrolet, driven to victory by Austin Dillon in the Daytona 500
  • 2023 No. 8 Lucas Oil Chevrolet, driven to victory by Kyle Busch for his first RCR win at Auto Club Speedway 

Along with the team’s Cup Series success, the museum also showcases RCR’s championship efforts in the NASCAR Xfinity, Craftsman Truck Series and ARCA Racing Series. The center section of the facility is dedicated to Childress' devotion to wildlife and outdoor conservation; The Rocky Mountain Elk Foundation, the North Carolina Wildlife Habitat Foundation, the National Wild Turkey Federation and Ducks Unlimited. All of these organizations are actively involved in the conservation of the nation's wildlife and natural resources and are showcased in this area along with many of the animal trophies Childress has taken over the years. A portion of the museum's admission proceeds goes towards conservation efforts.

While the RCR Museum is home to all of the rich history over the past 55 years, the museum has also been a host to new memories, including events such as birthday parties and corporate gatherings. Please call to book your event/party today.

About our All-Access Tours

 

Our All-Access Pass tours features a walk-through of the museum, our Cup shop, ECR Engines shop, and a live pit stop demonstration with RCR's pit crew members. Oftentimes you may see former No. 3 pit crew member and museum curator Danny “Chocolate” Myers giving our All-Access Pass tours! Dates that tours take place on are strategically aligned with races that are somewhat local. Click below to see availability.

Click here to purchase your pass now!

About the Team Store

 

The RCR team store has all of the latest apparel and souvenirs for RCR fans of all ages and sizes. Store apparel includes clothing and accessories from Shop Samantha Busch, Shop the WM, and the Professional Bull Riders' Carolina Cowboys. Aside from our apparel and race gear, the team store includes race-used sheet metal and tires from current race cars that are available for purchase.

*The last ticket will be sold one hour prior to closing to allow visitors the full museum experience.

*Museum admission can be purchased in advance online, or in store upon arrival.

 

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